3 Features of iOS 14 that will enhance the iPhone experience

iOS14 is coming this fall and it is going to be exciting for all the iPhone users. Earlier it was rumored that the WWDC 2020 may be postponed or even canceled due to the coronavirus scare. But, Apple came up with a virtual avatar for the event and announced a preview of the next iOS version.

The iOS14 preview has some major updates that can change the whole iPhone experience. Apple made it clear that there will be smarter options for the users. 

So, let’s see what are some cool features that are trending in the iOS circles.

1. New Home Screen:

The new home screen will house many great features. The prime feature of all will be the new widgets and app library. Smart app library will now suggest apps based on usage patterns and screentime.  Businesses to leverage the smart app library and new home screen widgets through an iOS app development Dallas.

2. Smart Stack:

The new iOS version comes with a smart stack of apps and widgets. The smart stack feature will stack the apps in categories like recent apps, frequently used, and others. 

3. The New Default:

Now, users can set any application as the default. It does not have to be an Apple-platform built app. So, you can now choose Chrome instead of Safari. This can be good news for firms.

Conclusion:

We all know that Android has been great with widgets and that is why many choose an Android app development Dallas for their business. But, with iOS14, the widget universe in iPhones will get exciting making inroads for many businesses and app development agencies. 

3 Essentials for Landing Page PPC Campaigns in 2021

PPC or Paid Per Click campaigns are always interesting. Because they can be easily measured. The landing page is the most important part of any website. Many companies have spent more than $7 million on advertising and $10.01 billion on PPC campaigns.

The conversion leads from PPC campaigns need a great landing page. Businesses that develop more than 40 landing pages can get 12 times more leads than other companies with 5 or less such web-page.

Let’s discover three essentials for greater landing pages.

The Headline: 

Landing page headlines are your best friends. There are two headlines to create that impact. One is the lead headline and the other is the secondary headline. Anyone who visits your website will have eyes on your headlines and so, they are quintessential to PPC campaigns. You may seek SEO company Dallas TX based for the creation of unique headlines according to the campaigns.

The Images:

Images are necessary for better user engagement. But it is also a great medium to showcase your products and services. Sometimes images can also be used to convey offers and special campaigns.

Landing Page Videos:

If you are intending to use videos on the landing page, then there is good news for you! The usage of videos in landing pages can increase conversions by 86%. So, a video can help you convert better.

Conclusion:

If you are looking for PPC Company based in Dallas, you need to search Dallas PPC management on internet; you will get an expert company that can help you build amazing landing pages. Because it’s the doorway to your business that needs to be right before a customer enter your business!

Why Do You Need ORM for Your Business in 2021?

ORM or Online Reputation Management is a necessary part of the business. Your business is a brand. Every brand needs recognition by consumers. You may use several different marketing platforms for your business. But, each platform comes with challenges to maintain a positive brand image.

According to a survey conducted by Tripadvisor, 97% of companies believe that online reputation management is essential for their business. So, let’s understand what is it? And how does it work?

What is Online Reputation Management?

An online reputation management service can help you find the right place in the market. It helps to manage online conversations and user perceptions about your brand. So, choose the right company for online reputation management Dallas or elsewhere to create a foothold in the market.

Now, let’s discover some of the features of the ORM services:

Review Management:

Customer reviews are essential for revenues. About 98% of businesses around the world believe in consumer reviews to affect their sales. So, review management is yet another essential part of your ORM.

Social Presence:

With more than 3.8 billion people on social media, you will want to have a social presence. Even companies around the world have understood the importance of social media. You can hire a professional social media marketing agency Texas to ensure profile management on such platforms. 

Conclusion:

In this digital era, having an ORM service can help you reach your target audience. It can help you achieve better consumer association with the brand and even use such loyal consumers for better branding. So, an online reputation management service is your way to success in the current scenario of digital evolution!

How to leverage influencers for social media optimization of business?

Social Media is a platform that has created many influencers. These influencers are not just celebrities, but a great marketing medium. Influencers have influenced a purchase among 8 out of 10 consumers in 2019. It clearly represents the need for social media influencers as a marketing tool.

Social media influencers can be hired for paid promotions or even for free with access to your products. Though the method of engagement with these influencers may be different keeping a social media marketing agency Dallas as mediator often proves fruitful.

But, before you dive right into some influencer marketing strategy, let’s understand some aspects of influencer marketing.

Types of influencers:

 From the perspective of a marketer, numbers do count, and here are three basic categories of influencers.

★    Mega influencers

★    Macro influencers

★    Micro-influencers

Mega influencers are those celebs or social media users that have more than a million followers. While macro-influencers have followers anywhere between 100000 and a million. And then there are micro-influencers with less than 100000 admirers, but, more than 1000 followers.

Ways to Engage:

As influencers are almost everywhere these days you can even choose marketing over the web through them. But, if you decide to go with the web then finding a Dallas PPC management company or Pay Per Click Marketing agency becomes essential to keep a check on your ROI. 

Firms can hire influencers for specific campaigns, products, and even through influencer marketing agencies.

Conclusion:

Influencers are the new age promoters and advertisers. They provide one of the best ROIs for marketers. And this is the reason many marketers have started to roll them in on their campaigns.

How to get your website to rank higher in Search Engine Rankings?

Website traffic is one thing and ranking higher in search engine pages is another. SERP or search engine result pages are the once that show websites in a list, indexed by several crawlers or bots. Every search engine, whether it is Google or  Yahoo, has search engine crawlers that crawl URLs of your website to index the pages for user search.

So, to rank higher in SERP, you need search engine optimization or SEO! 75% of users on the internet never go past the first page of search engines. Now, then you know the necessity of landing on the first page of a SERP, let’s discover how you can do it with some SEO tricks.

1.Loading Speeds:

Whether you are looking for an SEO company Dallas TX or any other city for better rankings, the first thing any SEO service would try to do is improve your website’s loading time.  

Just a one-second delay in website loading time can reduce a 7% chance of sales. So, creating faster loading websites can help you gain higher rankings on SERP.

2.Link Building:

Link building is the most conventional form of SEO. But, it still works in the modern day of marketing age. Link building across websites with higher domain authority can help generate link juice and gain more organic traffic for your business. Especially, backlinking your website from quality content on a higher-ranking website too can help you gain more traffic. 

3.Paid Marketing:

Paid marketing is like paying for traffic. If you want faster conversion, rapid growth and traffic in a shorter time choose a PPC strategy.  PPC stands for Paid Per Click marketing. There are many firms like Dallas PPC agency in the market today that offer PPC services, where you pay only when a user visits your website. 

Conclusion:

Business is all about sales and sales come from conversions of leads. To generate leads, you need proper traffic, better rankings, and better marketing. So, whether you choose organic or paid marketing for your business, look for the best SEO-based services to skyrocket your growth.